The Art of Glenfiddich | Glenfiddich x Rise Art

THE ART OF GLENFIDDICH

Unsettling the boundaries of movement, space, and time...

GLENFIDDICH AND RISE ART PRESENT A CATEGORY-FIRST EXPERIENCE UNITING FINE ART AND LUXURY WHISKY

Meeting people, speaking with them and learning about them are as important to his practice as drawing and painting are. Togetherness, not loneliness, is at the core of the artist’s work. It might seem surprising, then, that the drawings he first became known for tend to feature solitary, disembodied subjects. In these solo portraits, Makamo’s talent for capturing the emotional intensity and overwhelming sense of hope in his sitters is a matter of expression and movement.

For the artist’s first UK solo exhibition in more than five years, his characters are beginning to congregate. For the first time we are seeing them in situ, as members of a wider community. Alongside solitary, meditative characters, there are groups of laughing schoolchildren, busy street scenes and other displays of togetherness. This brings a new level of detail to Makamo’s world: the spaces that they occupy, the clothes that they wear, the company that they keep and the way that they look (or don’t look) at their companions all bring depth and complexity to his characters.

With these new contexts, the emotional intensity of Makamo’s work has not disappeared. Many of the faces in this exhibition - their owners engaged in social activities - contain all the emotional intensity of his early drawings. Momentarily these faces hover above their surroundings, their innermost essences exposed. They are both members of social groups and wider contexts and overwhelmingly individual. They are alone, together.

In a bold reimagination of traditional gallery visits and savouring a dram of luxury single-malt whisky, Glenfiddich and Rise Art are blending the artistry of whisky and fine art, decanted across a dynamic, category-first partnership.

The new collaboration between the two brands invites lovers of art and whisky to enjoy exclusive access to a carefully curated collection of rented artworks with the aim of creating a personalised, elevated at-home experience.

Debuting with art collections inspired by the unique stories behind each unique range from the luxury Scotch distiller, this coalescence of art and spirit encourages an immersive experience wherein the liquid and artwork complement each other in tone and complexity.

With the purchase of a bottle from Glenfiddich’s Time Re:Imagined and Grand Series collections, exclusively at The Whisky Exchange, customers have the opportunity to unlock an experience which makes living with both liquid and creative masterpieces a reality.

Meeting people, speaking with them and learning about them are as important to his practice as drawing and painting are. Togetherness, not loneliness, is at the core of the artist’s work. It might seem surprising, then, that the drawings he first became known for tend to feature solitary, disembodied subjects. In these solo portraits, Makamo’s talent for capturing the emotional intensity and overwhelming sense of hope in his sitters is a matter of expression and movement.

For the artist’s first UK solo exhibition in more than five years, his characters are beginning to congregate. For the first time we are seeing them in situ, as members of a wider community. Alongside solitary, meditative characters, there are groups of laughing schoolchildren, busy streets scenes and other displays of togetherness.

togetherness. This brings a new level of detail to Makamo’s world: the spaces that they occupy, the clothes that they wear, the company that they keep and the way that they look (or don’t look) at their companions all bring depth and complexity to his characters.

With these new contexts, the emotional intensity of Makamo’s work has not disappeared. Many of the faces in this exhibition - their owners engaged in social activities - contain all the emotional intensity of his early drawings. Momentarily these faces hover above their surroundings, their innermost essences exposed. They are both members of social groups and wider contexts and overwhelmingly individual. They are alone, together.

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TERMS & CONDITIONS FOR REDEEMING THE PROMOTION VOUCHERS The Art of Glenfiddich is available exclusively via The Whisky Exchange, with purchases of Glenfiddich’s Time Re:Imagined Collection and Grand Series from 03/12/2024 to 28/02/2024 (subject to availability: 369 rentals available in total). For more information, see our full terms and conditions and FAQs.

GRAND SERIES

GLENFIDDICH 21 YEAR OLD - GRAN RESERVA

GLENFIDDICH 23 YEAR OLD - GRAND CRU

GLENFIDDICH 26 YEAR OLD - GRANDE COURONNE

GLENFIDDICH 29 YEAR OLD - GRAND YOZAKURA

GLENFIDDICH 31 YEAR OLD - GRAND CHÂTEAU

TIME RE:IMAGINED COLLECTION

GLENFIDDICH 30 YEAR OLD - SUSPENDED TIME

GLENFIDDICH 40 YEAR OLD - CUMULATIVE TIME

GLENFIDDICH 50 YEAR OLD - SIMULTANEOUS TIME

TIME RE:IMAGINED CURATION

GRAND SERIES

CURATION

EXPLORE THE COLLECTION

“THIS INNOVATIVE PARTNERSHIP INVITES AN EXPLORATION WHERE THE LAYERED NOTES OF EACH WHISKY HARMONISE WITH THE EVOCATIVE STORYTELLING OF THE ART.

PARTICIPANTS CAN INDULGE IN THE PARALLELS BETWEEN PIECE AND POUR AS COMPLEMENTARY SPLENDOURS, CRAFTED FOR ENJOYMENT AND REFLECTION.”

– Scott Phillips, Co-Founder of Rise Art

ENJOY THE PARALLELS BETWEEN PIECE AND POUR

REVOLUTIONISING THE NOTION OF LUXURY, THIS CATEGORY-FIRST
COLLABORATION BETWEEN WHISKY AND ART SHIFTS THE FOCUS FROM
OWNERSHIP TO IMMERSION, OFFERING AN ART RENTAL EXPERIENCE THAT
BRINGS MASTERPIECES DIRECTLY INTO THE VIEWER’S HOME TO BE ENJOYED WITH A DRAM, WITH FRIENDS AND FAMILY.

REFLECTING THE DEPTH AND DISTINGUISHED APPEAL OF RENOWNED WHISKY LINES

EACH CURATED COLLECTION—FEATURING WORK FROM VISIONARIES LIKE PURE EVIL, PEN DALTON, LUCY CADE, AND FUSCHIA—INVITES VIEWERS TO SAVOUR ART WITH THE SAME SENSORY RICHNESS AS A FINELY CRAFTED DRAM.

Designed to celebrate the marriage of two traditional worlds.

Curated to redefine and celebrate moments of time.

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THE ART

OF GLENFIDDICH

FIND OUT MORE

GRAND SERIES

CURATION

Designed to celebrate the marriage of two traditional worlds.

EXPLORE THE COLLECTION

TIME RE:IMAGINED CURATION

Designed to celebrate how different art styles and disciplines from across the world can work together in harmony